BrandingByBellaBBB
Three women wearing Pretty Girl Collection eyewear inside a luxury car

01 / Luxury eyewear / Brand world

Pretty GirlCollection

Pretty isn’t common.

The context

A feminine eyewear world with grown-woman authority.

Pretty Girl Collection balances softness with sharpness. Deep teal creates rarity, blush carries femininity, black holds the edge, and champagne gold makes every detail feel collected—not decorated.

Category
Luxury eyewear concept
Focus
Strategy / Campaign / Ecommerce
Status
Self-initiated concept

Strategic direction / Presence first

Pretty, on purpose. Rare by design.

The collection works as an identity system: three distinct silhouettes, one shared world of polished hardware, controlled color, and after-hours campaign intimacy.

PG

Soft form.
Strong presence.
Pretty Girl Collection campaign models in a deep teal brand environment
Campaign 01 / Seen on the right girls
The Icon oversized black sunglasses worn in campaign
The Icon / 01
PRETTY
ISN’T
COMMON.YOUR FRAME / YOUR PRESENCE
The Icon eyewear product still life
Product world / 02
The Muse blush cat-eye frame
The Muse / Blush cat-eye

The brand world

Choose the frame.
Set the presence.

A campaign and retail system designed to make every silhouette feel individual while the collection stays unmistakably PGC.

Next world / 02Unique Mane